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Welcome back, changemakers! If you're new here, a warm welcome awaits you. This week, we're diving into some powerful topics about business, branding, and living a meaningful life. Grab your favorite drink and settle in ☕️

In this issue:

• How diversity and compassion drive innovation with Bruno Cignacco
• How to stand out and connect with a resonant brand
• 10 valuable lessons for living a meaningful and compassionate life

Bringing more compassion into business

In the latest episode on the Sacred Changemakers podcast, "Towards Human Oriented Business," you'll listen to an incredibly insightful conversation between our host Jayne Warrilow and special guest Bruno Cignacco. This episode is a deep dive into how compassion and human-oriented practices can revolutionize the way we do business 🌿

Here’s what you’ll discover in this episode:

1. The power of emotions: Learn about the crucial roles emotions play in the workplace and how repressing them can lead to unexpected negative outcomes.

2. Diversity and innovation: Discover how embracing diverse perspectives can enhance problem-solving and innovation in your business.

3. The ripple effect of compassion: Bruno discusses how positive actions and emotions can be contagious and transform the workplace environment.

4. Personal responsibility in change: Find out why it’s essential to start with oneself when aiming to foster a compassionate business culture.

5. Leadership and vulnerability: Hear why transparency and vulnerability in leadership are vital for a thriving, ethical, and innovative workplace.

Question: Imagine what consciously practicing compassion could mean for your business relationships and culture. How can you show up in this way?

Building a resonant brand

Good branding is essential for changemakers. It helps you establish an identity that resonates with your audience, create a unique experience, and attract the right kind of clients, customers, and energy into your business. In his article "Branding for Solopreneurs 101," Justin Welsh shares actionable tips to help you build a standout brand that fosters trust and deep connections with your audience.

Here are six essentials for brand building from Justin:

1. Build an online presence: Establish yourself on platforms like LinkedIn, and expand to other social media. Create a professional website.
2. Network with professionals: Join online communities, collaborate on projects, and build genuine relationships.
3. Create a memorable visual identity: Develop a unique logo, consistent color palette, and high-quality imagery.
4. Showcase your expertise: Share valuable content to demonstrate credibility and engage with your audience.
5. Tell stories: Use storytelling to build emotional connections and share your journey and client success stories.
6. Deliver exceptional experiences: Understand client needs, exceed expectations, and be responsive and accessible.

It all starts with taking action. Building an authentic online presence, engaging with your community, and consistently delivering value. By doing so, you'll create a brand that not only stands out but also deeply resonates with those you aim to serve.

The journey home

Finding our way home serves as a channel of peace and wholeness, not only for the individual but also for those they care about and the wider world. It aims to be a source of comfort and direction, emphasizing the importance of being whole and at home within oneself.

Author Ben Katt recently shared an article inspired by the docudrama "Testament: The Story of Moses", with "Ten New Commandments" that hold relevance for everyone, irrespective of religious background. These commandments are drawn from Moses’ journey and provide valuable lessons for living a meaningful and compassionate life:

1. You are not defined by your worst day. Embrace the opportunity to rewrite your story.
2. Be open to mystical experience. These moments can offer guidance and revelation if we pay attention.
3. Know where you come from. Understanding and acknowledging our diverse backgrounds can help us carry forward the best aspects and leave behind the harmful parts.
4. Own your flaws. Recognizing and accepting our flaws keeps us open to support from others and fosters genuine growth.
5. Don’t go it alone. Seeking help is crucial on the journey to wholeness and achieving our goals.
6. Allow yourself to wander. Wandering can be valuable, helping us learn and develop in unexpected ways.
7. Give yourself to a bigger story. Life’s greatest meaning comes from being part of something larger than oneself, focused on purpose and service rather than pleasure and selfishness.
8. Be persistent. Persistence is essential in achieving our goals and fulfilling our purpose.
9. Live in alignment with who you really are. True leadership involves calling others to their best selves and living in alignment with our true identity.
10. Trust that the way will open. Trust that following your true path will open doors and create opportunities where none seemed to exist.

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Spotlight

If you enjoyed this week's podcast episode then you'll enjoy Bruno's bookThe Art of Compassionate Business, advocating for human-centered approach to business, focusing on compassion, creativity, and innovation.

Cignacco covers essential topics such as mission and vision, organizational learning, and constructive criticism, offering real-life examples of companies that have successfully adopted compassionate practices. A valuable resource for anyone looking to create a positive impact in their workplace!

📚 Get your copy​

Editor's pick

"The one inside who is aware that you are always talking to yourself about yourself is always silent. It is a doorway to the depths of your being. To be aware that you are watching the voice talk is to stand on the threshold of a fantastic inner journey. If used properly, the same mental voice that has been a source of worry, distraction, and general neurosis can become the launching ground for a spiritual awakening. Come to know the one who watches the voice, and you will come to know one of the great mysteries of creation."​
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— The Untethered Soul, Michael A Singer

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