SCM Newsletter: Avoid the urgency trap 🪤


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Happy Sunday! This week’s issue is packed with powerful stories and practical insights. We’re delighted to have you here and can’t wait to hear your thoughts. Feel free to hit reply and share your reflections—your feedback is always valued and cherished!

In this issue:

  • Avoid the trap of urgency & boost productivity with the Eisenhower Matrix
  • Turn your story into a book: Tips from a publishing expert
  • Transform your LinkedIn presence in 30 days

Prioritize like a pro

Does it seem like there is always too many things to do?

Then you might benefit from The Eisenhower Matrix — a powerful tool to boost productivity by prioritizing your tasks effectively.

Named after Dwight Eisenhower, this system helps you focus on what truly matters by categorizing tasks into four quadrants: do, schedule, delegate, and eliminate.

Using this matrix as a decision making tool, you can:

  • Identify which tasks are truly urgent vs important. Urgent tasks require immediate attention, whereas important tasks can be scheduled and prioritized accordingly.
  • Eliminate unnecessary tasks to increase productivity. If this feels edgy, try telling yourself "if this is important, it will come back to me" as you hit delete.
  • Ensure your actions are impactful and aligned with your mission.


How to share your unique expertise

Your unique experiences make you an expert in your own life. Have you ever considered harnessing this power by sharing your story with the world through writing?

In our latest podcast episode, join Melanie Herschorn and Jayne Warrilow as they explore the transformative world of writing and publishing. Melanie, a book marketing expert and publisher, shares her wealth of knowledge and personal insights about the power of storytelling to drive meaningful change.

Discover how to unleash your unique expertise, share your story, invest in professional editing, and effectively plan and promote your book. Tune in for practical tips and inspiration to bring your writing dreams to life.


Stand out on LinkedIn

In a survey of his newsletter subscribers, Justin Welsh found that 34.3% struggle with growing a valuable audience, and 60.7% use LinkedIn as their primary platform. To address this, he shares four effective strategies for creating valuable content and building a LinkedIn following.

Here's the four strategies Justin presents:

  1. The value add commenter: Leave thoughtful comments on 5-10 posts in your network daily using the CEA formula: Compliment, Expand with insights, Ask a question.
  2. The micro-interview: Collaborate with three people weekly to cross-pollinate your audience. Ask them a specific, thought-provoking question and share their response. (Don't forget to @tag them).
  3. The trend translator: Set up Google Alerts for topics in your industry and translate breaking news using the formula: Breaking news + So what? + Now what?
  4. The contrarian spotlight: Challenge popular opinions once every week. Share the popular opinion and the unpopular opinion, and your own opinion. Ask your audience what they think to spark debate.

Try one of these strategies for the next 30 days and see how it impacts your LinkedIn engagement. And if you share your results, don't forget to credit Justin.


Spotlight

Upcoming event: Join Lynn Rousseau, a pioneer in conscious leadership, for a transformative one-hour intensive webinar. This masterclass is designed to help visionary CEOs and COOs of high-growth companies build a strong and cohesive executive team that drives company vision and strategy.

This session is for leaders experiencing growth stagnation, misalignment, or communication issues within their teams. You'll learn how to develop open and honest communication with targeted leadership strategies rooted in neuroscience, and gain practical tools to benefit your business.

📆 Save your spot​


Editor's pick

"Glimpses of love and joy or brief moments of deep peace are possible whenever a gap occurs in the stream of thought."
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— Eckhart Tolle


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