SCM Newsletter: Turn scarcity into abundance

Happy Sunday! This issue is packed with inspiration to fuel your journey of positive change, covering the topics of abundance mindset and becoming a B Corp. We're happy you're here with us. We'd love to hear what transformations these insights have sparked for you. Hit reply and share your story—we always reply!

In this issue:

  • Embracing the abundance mindset and shifting from scarcity to prosperity
  • Ready to become a B Corp? Learn how from a trailblazer
  • Transforming perspectives: Building bridges for change

The power of an abundance mindset

A scarcity mindset is characterized by a pervasive fear that resources (including money), opportunities, and time are limited. This fear can manifest in various ways, such as hoarding, comparison, and an insatiable hustle. When we believe that there isn’t enough to go around, we become trapped in a cycle of anxiety and competition, which limits our growth and happiness.

In the book "Creating Affluence," Deepak Chopra offers profound insights into cultivating an abundance mindset. True affluence is not about amassing wealth, but about recognizing and harnessing the boundless potential within and around us. Our consciousness can expand beyond perceived limits, and the universe is an infinite canvas. Our thoughts are fluid and impermanent, and also hold immense power in shaping our reality.

True abundance begins within, by transforming our mindset and recognizing our inherent potential.

Here are some key principles to help shift your mindset from scarcity to abundance:

  1. Acknowledge infinite possibilities: Understand that the universe operates in abundance. Opportunities and resources are infinite, and by aligning with this belief, we open ourselves to endless possibilities.
  2. Embrace gratitude: Regularly practice gratitude to focus on what you have rather than what you lack. This shift in focus can attract more positive experiences and resources into your life.
  3. Cultivate self-worth: Recognize your inherent worth and believe that you deserve abundance. Self-love and confidence are foundational to attracting and sustaining prosperity.
  4. Visualize success: Use the power of visualization to create a mental image of your goals. This practice can help align your actions and intentions with the abundance you seek.
  5. Stay present: Focus on the present moment. Worrying about the future or dwelling on the past can prevent you from noticing and seizing current opportunities.
  6. Give generously: Share your resources, whether it’s time, money, or knowledge. Generosity reinforces the belief in abundance and creates a positive flow of energy.

One question❓ How can you shift your mindset from scarcity to abundance in your daily life?

The B Corp advantage

In our latest podcast episode, Jayne sits down with Tim Jones, a trailblazer of the B Corp movement. Tim's journey from a successful salesman to a passionate advocate for businesses that balance purpose and profit is nothing short of inspiring. As one of the first five B Corps in New Zealand, Tim has faced financial and existential challenges head-on to bring more consciousness and integrity to the world of work.

Are you curious about the benefits of becoming a B Corp? If so, this episode is for you! Tune in to the full episode to learn more about:

  • The B Corp advantage: Discover the unique benefits that come with B Corp certification.
  • Inside the certification process: Get an insider’s look at what it takes to become a B Corp.
  • Myth-busting: Separate fact from fiction when it comes to the performance and impact of B Corps.

Join us as Tim shares his powerful insights and practical tips for businesses striving to balance purpose with profit.

🎙️ Tune in to the episode

The power of hidden beliefs for effective change

In an insightful piece "Principles Set Patterns," Tamsen Webster delves into the profound impact of our deep-seated beliefs, or "primals," on how we perceive and interact with the world. Drawing on research by Dr. Jeremy Clifton and his team at the University of Pennsylvania, Webster explains that these primal beliefs—whether we see the world as safe or dangerous, enticing or dull—fundamentally shape our behavior and decisions.

These primal beliefs influence our ability to persuade others, making them a critical consideration in business and leadership. To craft compelling cases for change, it’s essential to understand and align with the principles that others hold.

Webster points out that without shared beliefs, even the most logical and data-driven arguments won't persuade. Instead, by understanding and respecting different worldviews, we can build bridges of common ground and create powerful, effective change. This involves shifting perspectives to see the world through others' eyes to identify shared principles and construct arguments that not only resonate but also foster meaningful change.

A question to ponder ❓ How aligned is your message with the core beliefs of your audience, team, or client base?


Join Jayne Warrilow to explore the vital role of trust in humane marketing and business. In conversation with Sarah Santacroce on the Humane Marketing podcast, Jayne delves into why self-trust forms the bedrock of all other forms of trust, especially for entrepreneurs navigating turbulent times. Discover practical insights on how trust shapes business reputations and client relationships, along with actionable steps to enhance trustworthiness.

Watch the full episode on YouTube, and if you're intrigued by this topic, don't miss our upcoming workshop on Wednesday, July 3rd at 11am EST | 4pm BST where Jayne will expand on these insights:

Reserve your spot here 📆

Editor's pick

"When we seek money, or a good relationship, or a great job, what we are really seeking is happiness. The mistake we make is not going for happiness first. If we did, everything else would follow."

— Deepak Chopra, Creating Affluence

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